Cruelty-Free Beauty Brands

Check out some of our favorite animal-friendly beauty brands that you can find at Walmart:

1. RC Cosmetics 

RC Cosmetics

RC Cosmetics Studio makeup line is all-vegan, and it carries other vegan products as well. This brand is easy to find online. It’s also a good choice for those who are on a budget.

2. Hard Candy

Hard Candy Logo

This cruelty-free company also sells fun and colorful clothing and accessories.

3. Physicians Formula

Physicians Formula

Whenever I wear Physicians Formula eye shadow, I get lots of compliments.

4. wet n wild

wet n wild logo

We’re thrilled that such a chic and inexpensive brand is available so widely.

5. EcoTools

eco tools logo

EcoTools cosmetics brushes are not only completely cruelty-free but also all-vegan! We’re so happy that Walmart shoppers can apply their makeup using animal-friendly brushes and applicators.

6. Milani

milani logo

Another great budget beauty buy, Milani has great options for foundation, nail polish, and more.

7. Flower


Flower is the new cruelty-free brand started by Drew Barrymore, and it can only be found at Walmart stores.

8. Paul Mitchell

paul mitchell logo

PETA has had a long relationship with Paul Mitchell, which was the first hair-care company to oppose tests on animals in 1989. Most of its products are vegan as well!

9. Giovanni

giovanni hair logo

Many Giovanni products are vegan, and they work really well, too! Swoon.

10. Shea Moisture

Shea Moisture Logo

11. Black Radiance

black radiance

Touted as “America’s #1 Ethnic Beauty Brand,” Black Radiance is easy to find at your local drugstore.

12. Burt’s Bees

burt's bees logo

Burt’s Bees was started in 1984 with the philosophy of supplying only nature’s best ingredients for your body. When I went vegan as a teenager, it carried some of the only vegan-friendly products I could find in my small town. Since then, I’m happy to say that many brands have followed suit! Just make sure that you check the ingredients before you buy, as not all of its products are completely vegan.

13. Tom’s of Maine

tom's of maine logo

I love Tom’s of Maine toothpaste, deodorant, and mouthwash, which make my morning routine super-simple.


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