In many prior posts, I emphasized how everyone should be using Google Alerts to monitor the online presence of his or her name AND company’s name. Monitoring these will alert you whenever any site is talking about you, revealing both potential reputation management issues, and opportunities for outreach and growth.
In my last post, Step by Step Guide to Setup Your Google Alerts, I gave easy step by step instructions for how to use and setup Google Alerts for your name and company name. Today, I wanted to share with you some additional unique and creative ways to use Google Alerts to help you gain customers, keep up with your competition, and other purposes.
1. Identify your Competition.
Create a Google Alert for a few different popular keywords in your niche. If a single domain name keeps appearing, then there is a very good chance that it is…
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